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Release date: 3/27/2007

NORTHRIDGE, Calif. (March 27, 2007) – People who crave a healthy snack with a great taste now have a truly unique option. SOYJOY™, a brand new all-natural nutrition bar with a delicious home-baked taste, offers a healthy alternative to the usual snack fare. SOYJOY’s “Real is Revolutionary” campaign celebrates honest, simple foods and natural ingredients. The campaign is the first of its kind to feature TV commercials with video blogs of people sharing their funny, unscripted observations of what a snack should and shouldn’t be.

SOYJOY nutrition bars come in four fruit flavors: Apple, Berry, Mango Coconut and Raisin Almond. Baked with whole soy and real dried fruit, SOYJOY bars contain NO trans fats, hydrogenated oils, artificial sweeteners, high-fructose corn syrup, gluten, artificial flavors, preservatives or colors.

“With just 130 to 140 calories each, SOYJOY bars are an ideal option for people who are looking for a nutritious, portion-controlled snack,” said Allegra Burton, MPH, RD, SOYJOY Registered Dietitian. “SOYJOY is the perfect nutrition bar for everyone from travelers and shoppers to late-night snackers and office workers looking for a satisfying energy boost.”

SOYJOY is a healthy snack that fits seamlessly into any lifestyle anytime and anywhere. Whether at home, work, school or play – people everywhere can enjoy delicious, portion-controlled SOYJOY without the guilt of overindulgence.

“With whole soy, real dried fruit and other all-natural ingredients, SOYJOY is a versatile nutrition bar everyone can feel good about eating,” said Burton.

To give the public a chance to be part of the real food revolution, SOYJOY vans will crisscross the nation and spread the “real food” message by giving away millions of SOYJOY bars to commuters and shoppers at high-traffic hot spots.

SOYJOY is on shelves now and can be found in the nutrition bar aisle of most grocery, drug, mass and health food stores. Suggested retail price is $1.29 each. For more information, visit

Note to Editors: Product samples and artwork are available upon request.

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