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PHARMAVITE HONORED FOR CATEGORY EXCELLENCE AND LEADERSHIP
Release date: 11/4/2010

NORTHRIDGE, CA (November 4, 2010) For the eighth consecutive year, Progressive Grocer, a leading trade publication serving the grocery and supermarket industry, awarded Pharmavite LLC the distinguished Category Captain Award for vitamins and supplements, an unprecedented accomplishment in the category.

Pharmavite, a trusted leader in the wellness industry, and the manufacturer and marketer of Nature Made® vitamins, minerals, herbs and other supplements and SOYJOY® nutrition bars, has received top recognition from Progressive Grocer for category excellence based on leadership, innovation, vision and performance at retail.

‘Pharmavite is honored that our leadership in the vitamin and supplement industry continues to be recognized by industry and customers alike, evident from our eighth consecutive Progressive Grocer Category Captain Award,’ said Scott Patricki, director of category management, Pharmavite. ‘At Pharmavite we are committed to manufacturing excellence and marketing integrity, distinguishing ourselves by offering innovative, high-quality, science-based vitamins to our consumers and identifying emerging market trends that translate into increased category sales for our retail customers.’

Top Retail Performance
Pharmavite was honored for driving an increase in sales throughout the vitamin and supplement industry, one of the most complex categories at retail representing over 80 segments with varying health benefit deliverables. At retailers where Pharmavite is the Category Advisor, category sales have increased 10.3 percent, versus a growth rate of 2.8 percent at retailers where Pharmavite is not the Advisor.

Strategic Insights and Innovations
Pharmavite was praised for differentiating Nature Made® products in the vitamin category, and effectively delivering key category management tools to retail partners in order to drive category sales and profits. Representing Nature Made, the number one supplement brand in the food, drug, club and mass channels, allows Pharmavite to collaboratively develop strategies that accomplish both our own and customer business objectives.

Commitment to Quality
Pharmavite invests heavily in new technologies and follows strict production processes to achieve the superior quality customers deserve. Pharmavite was the first company to obtain the third-party United States Pharmacopeia (USP) Verified Dietary Supplement mark for a majority of its Nature Made products, verification that the product meets rigorous criteria set forth by USP. Pharmavite is also committed to educating consumers and healthcare professionals. That’s why Nature Made has partnered with FamilyDoctor.org, a consumer health and wellness resource from the American Academy of Family Physicians (AAFP).

The Progressive Grocer’s 15th Annual Category Captains Awards Competition recognizes companies for their excellence in category management and outstanding contributions to the industry. Full coverage of the winners is featured in the November 2010 issue of Progressive Grocer magazine at www.progressivegrocer.com.

About Pharmavite LLC:
For almost 40 years, Pharmavite LLC has earned and maintained the trust of healthcare professionals, consumers, and retailers by manufacturing high-quality vitamins, minerals and other dietary supplements, and all-natural foods under its Nature Made® and SOYJOY® brand names. Nature Made vitamins is the number one supplement brand in the food, drug, club and mass channels. SOYJOY is an all-natural, nutrient-rich food baked with whole soy and real fruit. Based in Northridge, California, Pharmavite LLC operates as a subsidiary of Otsuka Pharmaceutical Co., Ltd. For more information, please visit Pharmavite.com.

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