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Do You Take Vitamins?
Release date: 2/9/2011

NORTHRIDGE, Calif. (February 9, 2011) — A walk down the vitamin aisle can be overwhelming, especially when it comes to choosing between the dizzying array of products and brands. Do you know what to look for to ensure your vitamins provide the nutrients you need? Nature Made® has partnered with Suzy Cohen, America’s Most Trusted Pharmacist and well-known author, to educate consumers with critical information to make smart decisions in the vitamin aisle.

‘A recent study conducted among registered dietitians found 81 percent agree that most people have gaps in their diets that can be filled with vitamins and other dietary supplements,’ says Cohen. (1) ‘As much as we try to eat a well-balanced diet and maintain a healthy lifestyle, it is not always as easy as it sounds. Supplementing our diet with essential vitamins is very important for overall health.’

Cohen offers the following tips so you can become supplement savvy and make vitamin choices with confidence:

Talk to your physician or pharmacist. It is essential to consult with your medical professional before taking new vitamins. Your age, sex and lifestyle, including dietary habits, can have a significant impact on your health. Your doctor or local pharmacist can recommend what you need, and in what dosage. It is also important to note the prescription medications you take, as many have side effects that deplete the body of specific nutrients.

Look for the USP Verified Dietary Supplement mark. When you are in the vitamin aisle, look for brands that participate in third-party verification programs with organizations such as the United States Pharmacopeia (USP), an independent public health organization responsible for setting supplement quality standards, recognized in 130 countries worldwide. Finding the distinctive USP Verified mark on a product’s label assures that product has met stringent criteria and meets high quality standards.

Seek brands that you can trust. It is important to look for brands that meet the highest standards of purity and potency to ensure that what’s on the label is what’s in the bottle. ‘In addition to USP verification, it is important to look for brands that are recommended by other credible third-party sources, such as those endorsed by health professionals and those that consistently pass rigorous Consumer Labs testing – all easy ways to know you can trust a brand and their high-quality offerings,’ adds Cohen. ‘As a pharmacist, I know I can trust Nature Made, a reputable brand that ensures every product is made according to the highest standards in the industry, which also happens to be the #1 pharmacist recommended brand for my favorite vitamins.’

Do your research. There are a number of helpful resources available:

    • Visit the American Academy of Family Physicians’ website, FamilyDoctor.org, for credible, physician-reviewed information on health and wellness topics, including the role vitamins and supplements can play in a healthy, active and balanced lifestyle.
    • View the United States Pharmacopeia’s “Choosing a Dietary Supplement” Interactive Educational Tool, www.usp.org/USPVerified.
    • Visit WebMD.com, the most trusted brand of health information for physician-reviewed editorial, online communities, videos and vitamin tools, including a vitamin and supplement lifestyle guide.

For more information about vitamins and quality processes, as well as a customized vitamin assessment, visit NatureMade.com.

About Nature Made

Nature Made® is the number one supplement brand in the food, drug, club and mass channels. Manufactured by Pharmavite, Nature Made was the first line of dietary supplements to earn a third-party quality seal of approval through the United States Pharmacopeia’s Verification Program. The dietary supplement industry is regulated by the U.S. Food and Drug Administration and the Federal Trade Commission, as well as by government agencies in each of the 50 states. Nature Made is a Proud Partner of FamilyDoctor.org, an award-winning website featuring physician-reviewed information on more than 900 health and wellness topics provided in English and Spanish, including vitamins and supplements. Visit NatureMade.com for the latest news and offerings.

(1) The Council for Responsible Nutrition HCP Impact Study, 2009.

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