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Release date: 3/23/2011

NORTHRIDGE, CA (March 23, 2011) Pharmavite, LLC announced today that its Nature Made® brand of high-quality vitamins, minerals, herbs and supplements continues to lead the Vitamin, Mineral and Supplement (VMS) category after a successful and award-winning 2010.(1) For more than five years, starting January 1, 2005, Nature Made has been distinguished as the leading brand of vitamins and supplements in the Grocery, Drug, Mass and Club channels within the United States.(2)

‘At Pharmavite, we are committed to manufacturing products that exceed industry standards by setting success measures that will strategically translate into category leadership across VMS channels,’ said Mark Walsh, chief operating officer, Pharmavite. ‘As the leading supplement brand in the United States, Nature Made is dedicated to upholding this number one position in 2011 and beyond, by expanding product offerings, supporting scientific-based research and further developing partnerships with other industry-leading organizations.’

Over the years, Nature Made has received numerous awards and recognition from retail partners and industry groups, most recently honored with the Progressive Grocer Category Captain Award for the eighth consecutive year. Through such accolades and continued leadership, consumers know they can trust Nature Made to provide them with quality vitamins and supplements to fulfill their nutritional needs.

QUALITY: Through scientific rigor in product development and extensive quality checks for purity and potency, Nature Made ensures its products meet industry standards for quality, safety, purity and potency. Nature Made was the first national brand to join the United States Pharmacopeia (USP) Dietary Supplement Verification Program, which sets supplement quality standards and verifies products against stringent criteria.

TRUSTED: Nature Made is the number one pharmacist recommended brand in six segments based on Pharmacy Times 2010 Survey for Letter Vitamins, CoQ10, Cholesterol-Lowering Supplements, Herbals, Omega-3/Fish Oil, and Flax Seed Oil Supplements. Consumers know they can trust Nature Made to meet their nutritional needs in forms they can rely upon to deliver.

SCIENCE-BASED CONTENT: Nature Made understands the importance of providing compelling, science-based information and educational content on nutrition to health care professionals and consumers through strategic partnerships such as with, the consumer health and wellness resource from the American Academy of Family Physicians. Nature Made recently relaunched which features detailed product information, in-depth articles on various health topics, expert recommendations, and a Vitamin Assessment tool that provides customized vitamin recommendations for an individual’s nutritional needs. Also, the My Nature Made™ feature allows consumers to personalize the website with their own preferences and health needs, save product information and related health articles for future reference, print coupons, and accumulate points redeemable for Wellness Rewards.™

For more information on Nature Made vitamins and supplements visit

About Nature Made Nature Made® is the number one vitamin and supplement brand in the grocery, drug, club and mass channels. Manufactured by Pharmavite, Nature Made was the first line of dietary supplements to earn a third-party quality seal of approval through the United States Pharmacopeia’s Dietary Supplement Verification Program. The dietary supplement industry is regulated by the U.S. Food and Drug Administration and the Federal Trade Commission, as well as by government agencies in each of the 50 states. Nature Made is a Proud Partner of, an award-winning website featuring physician-reviewed information on more than 900 health and wellness topics provided in English and Spanish, including vitamins and supplements. Visit NatureMade.comfor the latest news and offerings.

(1) Nature Made calculation based in part on data reported by The Nielsen Company through its ScanTrack Data Service, for the United States, CPG, VMS categories (Pharmavite defined) for the 4, 13, 52 - week period ending 12/25/10, for the FDMx and FDMC market channels (excluding Wal*Mart).
2) Nature Made calculation based in part on data reported by The Nielsen Company through its ScanTrack Data Service, for the United States, CPG, VMS categories (Pharmavite defined) for the 52 - week period ending 1/1/2005, 12/31/2005, 12/30/2006, 12/29/2007, 12/27/2008 and 12/26/2009 for the FDMx and FDMC market channels (excluding Wal*Mart).

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