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PHARMACISTS CHOOSE NATURE MADE AS THE LEADING VMS BRAND FOR SIXTH YEAR
Release date: 6/27/2011

NORTHRIDGE, CA (June 27, 2011) Nature Made® is the leading choice of pharmacists in five key vitamin and supplement segments, according to a broad survey and ranking by Pharmacy Times, published in their OTC Guide, a supplement to the June 2011 issue. Nature Made is the # 1 Pharmacist Recommended brand for Letter Vitamins (A, B, C, D, and E), CoQ10, Omega-3/Fish Oil, Flax Seed Oil and Herbal Supplements.(1)

‘Nature Made understands that quality is the keystone of trust for pharmacists and health professionals, and is proud to be the #1 pharmacist recommended vitamin and supplement brand once again across key vitamin segments,’ says Mark Walsh, chief operating officer, Pharmavite. ‘Year after year, we aim to be the model against which all other dietary supplement companies are measured.’

For 40 years, Nature Made has been committed to a science-based approach, making only those dietary supplements that science proves are safe and effective, and in ensuring the superior quality we promise to our customers for each of the more than 150 products that we make. From ingredient sourcing, to industry-leading manufacturing practices, to third-party verification, Nature Made is responsible for making high-quality products that consumers and health care professionals can trust to deliver the nutrients they need.

‘When it comes to choosing vitamins and supplements, it is important to look for brands that are recommended by credible experts,’ says Suzy Cohen, RPh, author of ‘The 24-hour Pharmacist’ and syndicated columnist. ‘As a pharmacist, I trust Nature Made because they ensure every product is made according to the FDA’s stringent manufacturing requirements, and also have many of their products verified by quality third-party organizations such as the United States Pharmacopeia.’

Pharmacy Time prestigious ‘Survey of Pharmacists' OTC Recommendations, now in its 14th year, helps consumers make educated choices about which over-the-counter (OTC) products to use for the whole family. Full coverage of the survey can be found in the OTC Guide, a supplement to the June 2011 issue of Pharmacy Time, and searchable results are also available on www.OTCGuide.net.

About Nature Made

Nature Made® is the number one vitamin and supplement brand in the grocery, drug, club and mass channels. Manufactured by Pharmavite, Nature Made was the first line of dietary supplements to earn a third-party quality seal of approval through the United States Pharmacopeia’s Dietary Supplement Verification Program. The dietary supplement industry is regulated by the U.S. Food and Drug Administration and the Federal Trade Commission, as well as by government agencies in each of the 50 states. Nature Made is a Proud Partner of FamilyDoctor.org , an award-winning website featuring physician-reviewed information on more than 900 health and wellness topics provided in English and Spanish, including vitamins and supplements. Visit NatureMade.com for the latest news and offerings.


(1) Based on Pharmacy Times 2011 Survey for Letter Vitamins, CoQ10, Omega-3/Fish Oil, Flax Seed Oil and Herbal Supplements.
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