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Release date: 11/29/2011

NORTHRIDGE, CA (November 29, 2011) For the ninth consecutive year, Progressive Grocer, a leading trade publication serving the grocery and supermarket industry, has awarded Pharmavite LLC the distinguished Category Captains Award for vitamins and supplements. Pharmavite is a trusted leader in the wellness industry, and the manufacturer and marketer of Nature Made® vitamins, minerals, herbs and other supplements, and SOYJOY® snack bars.

‘At Pharmavite, we are once again honored to be recognized by Progressive Grocer for category leadership,’ says Bill Tullis, Executive Vice President of Sales for Pharmavite. ‘We are extremely proud to receive this accolade for the ninth time and look forward to upholding this tradition of excellence in years to come, by continuing to deliver high quality products that our customers have come to know and trust.’

For 40 years, Pharmavite has delivered high-quality, science-based products that are safe, effective, and provide a benefit to consumers. Pharmavite was the first company to obtain the third-party United States Pharmacopeia (USP) Verified Dietary Supplement mark for a majority of its Nature Made products, verification that the product meets rigorous criteria set forth by USP. Nature Made is also the number one pharmacist recommended brand for letter vitamins and fish oil, according to a 2011 Pharmacy Times survey.

Nature Made is a Proud Partner of, a consumer health and wellness resource from the American Academy of Family Physicians (AAFP). Nature Made supports's physician-reviewed information on more than 900 health-related topics, and shares a common vision of empowering individuals to achieve a balanced and healthy lifestyle.

Progressive Grocer’s Annual Category Captains Awards Competition recognizes companies for their excellence in category management and outstanding contributions to the industry. Full coverage of the winners is featured in the November 2011 issue of Progressive Grocer magazine and at

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