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Company Recognized For Leadership and Excellence in Vitamin and Supplement Category

Release date: 11/18/2013

NORTHRIDGE, CA (November 18, 2013) – For the eleventh consecutive year, Progressive Grocer, a leading trade publication serving the grocery and supermarket industry, has awarded Pharmavite LLC with the premier 2013 Category Captain award for health, beauty and wellness-vitamins/supplements.

Pharmavite has been a trusted leader in the wellness industry for more than 40 years, and manufactures Nature Made®, the #1 Pharmacist recommended brand in eight key vitamin and supplement segmentsi, and all-natural, gluten-free SOYJOY® snack bars. The award recognizes the company for its overall excellence in delivering innovative, creative and profit-generating category management insights and solutions.

“It is an honor to be recognized by Progressive Grocer as the Category Captain for vitamins and supplements for the eleventh consecutive year,” said Timothy Toll, executive vice president of sales at Pharmavite. “I am proud of our entire category management team and our never-ending commitment to providing our customers best-in-class consumer insights-based solutions.”

Strategic Insights and Innovations
Pharmavite was praised for differentiating Nature Made® products in the vitamin category, and effectively delivering leading category management tools and strong consumer insights to retail partners in order to drive category growth. Representing Nature Made, the #1 Pharmacist recommended brand in eight key vitamin and supplement segments, allows Pharmavite to collaboratively develop innovative strategies and consumer-based solutions that accomplish both the company’s and customers’ business objectives.

Commitment to Quality
Pharmavite invests heavily in new technologies and follows strict production processes to achieve the superior quality customers deserve. Nature Made was the first national vitamin brand to have products verified by the United States Pharmacopeia (USP), an independent organization that sets strict quality and purity standards. The brand is committed to ensuring high-quality, science-based product offerings that effectively meet the needs and preferences of consumers.

The Annual Category Captains Awards recognizes companies for their excellence in category management and outstanding contributions to the industry. Full coverage of the category management winners are featured in the November 2013 issue of Progressive Grocer magazine and at

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About Pharmavite LLC:
For more than 40 years, Pharmavite LLC has earned and maintained the trust of healthcare professionals, consumers, and retailers by manufacturing high-quality vitamins, minerals and other dietary supplements, and all-natural foods under our Nature Made® and SOYJOY® brand names. Based in Northridge, California, Pharmavite LLC operates as a subsidiary of Otsuka Pharmaceutical Co., Ltd. For more information, please visit

i Based on 2013 US News & World Report - Pharmacy Times Survey for Letter Vitamins, CoQ10, Omega-3/Fish Oil, Flax Seed Oil, Herbal Supplements, Diabetic Multivitamins (tie), Garlic Supplements (tie) and Cholesterol Management - Natural.

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